3rd Obsession: OVER - COMMUNICATE

How do you build a successful organization or leadership team? OVER COMMUNICATE THE VISION! If there is any truth to the research that claims it takes at least 7 times of hearing the same thing, before it really settles in your brain. Then the third OBSESSION, could be the most important. Once a leader develops a Vision he/she is elated and overly anxious to communicate it to the team. Then what happens? The leader only states the vision 1 or 2 times and then the vision is put away. 6 months later the leader can't understand why the people aren't buying into the Vision.

If you are truly passionate about your vision or the vision for the team, then as the leader you will unconsciously implore your people until they are consumed with what you believe to be the driving force behind the team! OVER-COMMUNICATE, OVER-COMMUNICATE, OVER-COMMUNICATE!!! If you don't, then accept the failure that will come your way!