2nd Obsession: BE CLEAR

According to Lencioni, the greatest leaders understand the importance of clearly communicating the Vision. The Vision must drive the leader and his team. The reason that leaders fail to communicate a Vision, is that they are not passionate about it. Vision can't be forced upon a leader, but he must consume himself with what he believes to be vital to the success of the organization. Once a leader is convinced that the Vision will succeed, then and only then, can he passionately communicate the Vision to his team. A leader who isn't consumed with the Vision, is a leader who will never inspire his team to obtain the Vision!